On average, how often are you watching or delivering a presentation 1. Often: 3+ times per day 2. Sometimes: once per day 3. Occasionally: once per week 4. Rarely: once per month
Presenter's Notes: Pure ReportSummary Primarily: Informational and factual emphasizing accuracy and exhaustive details of facts and figuresStructure: topical (hierarchical)Activities: evaluate, survey, record, notify, account, updateResult: findings, evidence, detail, facts. Delivery: communicated in a plain, direct and precise manner PresentationExplanatory Primarily: Persuasive and motivating emphasizing explanation and making meaning clearStructure: vary between organizational formsActivities: Unfold, make plain, clarify, interpret, illuminate, elucidateResult: motivation, activation, engagementDelivery: communicated in a believable, credible and engaging manner Pure StoryDramatic Primarily: Experiential and emotional emphasizing evocative and implied informationStructure: dramatic (exposition, rising action, climax, denouement)Activities: Experience, express, emote, senseResult: memories, links, associationsDelivery: Communicated in an expressive and theatrical manner
Presenter's Notes: Minimize slidesmoving imagesShow them your productShare the main eventFree to roamUse stage as a setting Humor and enthusiasmLarge expressivenessVocal and pace varietyPlan disruptionsEmbrace real-time feedbackEncourage exchangesWonderment and awe of featuresSelf-deprecating humannessMemorable headline-sized sound bites Media:Read slidesStatic images Talk about your product Stage:Be the main eventHide behind podium Use stage as-isStyle: Serious business tone Confined expressiveness MonotoneInteraction:Minimize disruptionsResist live feedbackAsk them to keep quietContent: Familiarity with featuresFlawless knowledgeLong-winded rambles Traditional Non-traditional
What percent of the presentations you participate
What percent of the presentations you participate in are really document-reviews and not true presentations? 1. 5 to 15% 2. 15 to 30% 3. 30 to 50% 4. 50% or higher
Presenter's Notes: 20
Connect with the audience
Connect with the audience PERSUASION
Presenter's Notes:
Communicate from the Overlap
Area of shared experience Communicate from the Overlap
Presenter's Notes: 22
Communicate from the Overlap
Area of shared experience Area of shared experience Communicate from the Overlap
Presenter's Notes: 23
Communicate from the Overlap
Area of shared experience Area of shared experience Area of shared experience Communicate from the Overlap
Presenter's Notes: 24
Designing a presentation without an audience in...
Designing a presentation without an audience in mind is like writing a love letter and addressing it to whom it may concern. Ken HaemerPresentation Research Manager, AT&T
Presenter's Notes: 25
Humility and Authenticity
Humility and Authenticity
Presenter's Notes:
You need my help
You need my help My market cap is HUGE I have lots of employees in many locations My portfolio is the best Im in a win-win situation I have synergy Im best of breed Im a top-of-mind brand Im available 24/7 About Us Lets talk more about me My partners are cool Im great! Customers and analysts love me Its all about me
Presenter's Notes:
But I dont need to persuade
But I dont need to persuade
Presenter's Notes: 31
Slide 32
Presenter's Notes: 32
Slide 32
Presenter's Notes: 32
reinvent
reinvent
Presenter's Notes: 33
reinvent
reinvent reinvent
Presenter's Notes: 34
big idea
big idea Unique POV + stakes
Presenter's Notes:
big idea
big idea Unique POV + stakes
Presenter's Notes:
big idea
big idea Unique POV + stakes
Presenter's Notes:
big idea
big idea Unique POV + stakes
Presenter's Notes:
How do you incorporate story?
How do you incorporate story?
Presenter's Notes: 40
Slide 41
Presenter's Notes: 41
Freytags Dramatic story structure
Freytags Dramatic story structure
Presenter's Notes: 42
Slide 43
Presenter's Notes: Alternate Point of viewPast/PresentPainWithout your solutionRoadblocksResistanceImpossibleNeedDisadvantageProblemInformationOrdinaryQuestion What is What could be Your point of view Future GainWith your solutionRemoved roadblocksActionPossibleFulfillmentAdvantage (Opportunity)SolutionInsightSpecialAnswer
What is
What is What could be
Presenter's Notes: Alternate Point of viewPast/PresentPainWithout your solutionRoadblocksResistanceImpossibleNeedDisadvantageProblemInformationOrdinaryQuestion What is What could be Your point of view Future GainWith your solutionRemoved roadblocksActionPossibleFulfillmentAdvantage (Opportunity)SolutionInsightSpecialAnswer
The gap
The gap What is What could be
Presenter's Notes: Alternate Point of viewPast/PresentPainWithout your solutionRoadblocksResistanceImpossibleNeedDisadvantageProblemInformationOrdinaryQuestion What is What could be Your point of view Future GainWith your solutionRemoved roadblocksActionPossibleFulfillmentAdvantage (Opportunity)SolutionInsightSpecialAnswer
Slide 46
What is What could be
Presenter's Notes: Alternate Point of viewPast/PresentPainWithout your solutionRoadblocksResistanceImpossibleNeedDisadvantageProblemInformationOrdinaryQuestion What is What could be Your point of view Future GainWith your solutionRemoved roadblocksActionPossibleFulfillmentAdvantage (Opportunity)SolutionInsightSpecialAnswer
Slide 47
Presenter's Notes: 47
What is
What is What could be What could be What could be What is What is What is
Presenter's Notes: Alternate Point of viewPast/PresentPainWithout your solutionRoadblocksResistanceImpossibleNeedDisadvantageProblemInformationOrdinaryQuestion What is What could be Your point of view Future GainWith your solutionRemoved roadblocksActionPossibleFulfillmentAdvantage (Opportunity)SolutionInsightSpecialAnswer
What is
What is What could be What could be What could be What is What is What is New bliss (new norm)
Presenter's Notes: Alternate Point of viewPast/PresentPainWithout your solutionRoadblocksResistanceImpossibleNeedDisadvantageProblemInformationOrdinaryQuestion What is What could be Your point of view Future GainWith your solutionRemoved roadblocksActionPossibleFulfillmentAdvantage (Opportunity)SolutionInsightSpecialAnswer
Four score and seven years ago our fathers...
Four score and seven years ago our fathers brought forth a new nation WHAT IS
Presenter's Notes: 50
dedicated to the proposition that all men are...
dedicated to the proposition that all men are created equal WHAT IS
Presenter's Notes: 51
Now we are in a great civil warweve come to...
Now we are in a great civil warweve come to dedicate this field as a resting place. It is fitting and proper to do that. WHAT IS
Presenter's Notes: 52
WHAT COULD BE
WHAT COULD BE But we will not dedicate, we will not consecrate, we cannot hallow this ground.
Presenter's Notes: 53
The brave who struggled here have consecrated it.
The brave who struggled here have consecrated it. WHAT COULD BE
Presenter's Notes: 54
NEW BLISS
NEW BLISS We take increased devotion to the cause for which they gave the last full measure of devotion
Presenter's Notes: 55
NEW BLISS
NEW BLISS that we here highly resolve that these dead shall not have died in vain
Presenter's Notes: 56
NEW BLISS
NEW BLISS that this nation, under God, shall have a new birth of freedomand that government of the people, by the people, for the people, shall not perish from the earth.
Presenter's Notes: 57
What is
What is New bliss (new norm)
Presenter's Notes: Alternate Point of viewPast/PresentPainWithout your solutionRoadblocksResistanceImpossibleNeedDisadvantageProblemInformationOrdinaryQuestion What is What could be Your point of view Future GainWith your solutionRemoved roadblocksActionPossibleFulfillmentAdvantage (Opportunity)SolutionInsightSpecialAnswer
What is
What is New bliss (new norm)
Presenter's Notes: Alternate Point of viewPast/PresentPainWithout your solutionRoadblocksResistanceImpossibleNeedDisadvantageProblemInformationOrdinaryQuestion What is What could be Your point of view Future GainWith your solutionRemoved roadblocksActionPossibleFulfillmentAdvantage (Opportunity)SolutionInsightSpecialAnswer
Presenter's Notes: Alternate Point of viewPast/PresentPainWithout your solutionRoadblocksResistanceImpossibleNeedDisadvantageProblemInformationOrdinaryQuestion What is What could be Your point of view Future GainWith your solutionRemoved roadblocksActionPossibleFulfillmentAdvantage (Opportunity)SolutionInsightSpecialAnswer
Slide 70
Presenter's Notes: 70
Slide 70
Presenter's Notes: 70
Reach is becoming exponential
Reach is becoming exponential
Presenter's Notes: 71
2009:100,000,000 views500,000,000 minutes1000...
2009:100,000,000 views500,000,000 minutes1000 years of TED talks
Presenter's Notes: 72
Slide 73
Presenter's Notes: 73
Slide 74
Presenter's Notes: 74
Slide 75
Presenter's Notes: 75
Slide 76
Presenter's Notes: 76
Slide 77
Presenter's Notes: 77
Slide 78
Presenter's Notes: 78
Slide 79
Presenter's Notes: 79
Slide 80
Presenter's Notes: 80
You know you were interesting if
You know you were interesting if
Presenter's Notes: 81
Do you feel that analytical presentations can use
Do you feel that analytical presentations can use story structures to make them more engaging? 1. Yes, very often2. Sometimes3. Not really
Presenter's Notes: 82
Do you feel that analytical presentations can use
Do you feel that analytical presentations can use story structures to make them more engaging? 1. Yes, very often2. Sometimes3. Not really
Presenter's Notes: 82
Deliver Profound Experiences
Deliver Profound Experiences
Presenter's Notes: 83
you
you
Presenter's Notes: 84
Value is placed based on how much it is loved.
Value is placed based on how much it is loved.
Presenter's Notes: 85
Slide 86
Presenter's Notes: 86
www.duarte.comStudio + AcademyQuestions?
www.duarte.comStudio + AcademyQuestions?
Presenter's Notes: 87
Q & A
Q & A
Presenter's Notes: 88
Q1. How can I learn to integrate better stories?
Q1. How can I learn to integrate better stories?
Presenter's Notes: 89
Q2. What about ice breakers or attention...
Q2. What about ice breakers or attention grabbers?
Presenter's Notes: 90
Q3. How should we address confidential...
Q3. How should we address confidential information in our business stories?
Presenter's Notes: 91
Q4. Why did you choose Fabulous Baker Boys in...
Q4. Why did you choose Fabulous Baker Boys in script example?
More From This Author
See More
No Other Content Available
Transcript
Scott Mitchell, Chair, OCEGNancy Duarte, CEO,...
OCEG Webinar SeriesScott Mitchell, Chair, OCEGNancy Duarte, CEO, Duarte Design
Presenter's Notes: 1
What percent of presentations you attended this...
What percent of presentations you attended this year had the presenter at a remote location? 1. 5 to 15% 2. 15 to 30%3. 30 to 50%4. 50% or higher
Presenter's Notes: 2
Scott Mitchell, Chair, OCEGNancy Duarte, CEO,...
OCEG Webinar SeriesScott Mitchell, Chair, OCEGNancy Duarte, CEO, Duarte Design
Presenter's Notes: 1
Scott Mitchell, Chair, OCEGNancy Duarte, CEO,...
OCEG Webinar SeriesScott Mitchell, Chair, OCEGNancy Duarte, CEO, Duarte Design
Presenter's Notes: 1
Slide 3
Presenter's Notes: 3
Slide 4
Presenter's Notes: 4
keep the fire
keep the fire
Presenter's Notes: 5
keep the fire
keep the fire
Presenter's Notes: 6
analytical
analytical creative
Presenter's Notes: 7
We are all natural storytellers
We are all natural storytellers
Presenter's Notes: 8
We are all natural storytellers
We are all natural storytellers
Presenter's Notes: 8
Stories create human connection
Stories create human connection
Presenter's Notes: 9
Slide 10
Presenter's Notes: 10
Slide 11
Presenter's Notes: 11
On average, how often are you watching or...
On average, how often are you watching or delivering a presentation 1. Often: 3+ times per day 2. Sometimes: once per day 3. Occasionally: once per week 4. Rarely: once per month
Presenter's Notes: 12
crap crap crap crap crap crap crap crap crap crap
crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap
Presenter's Notes:
What happened?
What happened?
Presenter's Notes:
Report
ReportExhaustive
Presenter's Notes: Hurd (report vs Story)
Report
ReportExhaustive StoryDramatic
Presenter's Notes: Pure ReportSummary Primarily: Informational and factual emphasizing accuracy and exhaustive details of facts and figuresStructure: topical (hierarchical)Activities: evaluate, survey, record, notify, account, updateResult: findings, evidence, detail, facts. Delivery: communicated in a plain, direct and precise manner PresentationExplanatory Primarily: Persuasive and motivating emphasizing explanation and making meaning clearStructure: vary between organizational formsActivities: Unfold, make plain, clarify, interpret, illuminate, elucidateResult: motivation, activation, engagementDelivery: communicated in a believable, credible and engaging manner Pure StoryDramatic Primarily: Experiential and emotional emphasizing evocative and implied informationStructure: dramatic (exposition, rising action, climax, denouement)Activities: Experience, express, emote, senseResult: memories, links, associationsDelivery: Communicated in an expressive and theatrical manner
Report
ReportExhaustive PresentationExplanatory StoryDramatic
Presenter's Notes: Minimize slidesmoving imagesShow them your productShare the main eventFree to roamUse stage as a setting Humor and enthusiasmLarge expressivenessVocal and pace varietyPlan disruptionsEmbrace real-time feedbackEncourage exchangesWonderment and awe of featuresSelf-deprecating humannessMemorable headline-sized sound bites Media:Read slidesStatic images Talk about your product Stage:Be the main eventHide behind podium Use stage as-isStyle: Serious business tone Confined expressiveness MonotoneInteraction:Minimize disruptionsResist live feedbackAsk them to keep quietContent: Familiarity with featuresFlawless knowledgeLong-winded rambles Traditional Non-traditional
What percent of the presentations you participate
What percent of the presentations you participate in are really document-reviews and not true presentations? 1. 5 to 15% 2. 15 to 30% 3. 30 to 50% 4. 50% or higher
Presenter's Notes: 20
Connect with the audience
Connect with the audience PERSUASION
Presenter's Notes:
Communicate from the Overlap
Area of shared experience Communicate from the Overlap
Presenter's Notes: 22
Communicate from the Overlap
Area of shared experience Area of shared experience Communicate from the Overlap
Presenter's Notes: 23
Communicate from the Overlap
Area of shared experience Area of shared experience Area of shared experience Communicate from the Overlap
Presenter's Notes: 24
Designing a presentation without an audience in...
Designing a presentation without an audience in mind is like writing a love letter and addressing it to whom it may concern. Ken HaemerPresentation Research Manager, AT&T
Presenter's Notes: 25
Humility and Authenticity
Humility and Authenticity
Presenter's Notes:
You need my help
You need my help My market cap is HUGE I have lots of employees in many locations My portfolio is the best Im in a win-win situation I have synergy Im best of breed Im a top-of-mind brand Im available 24/7 About Us Lets talk more about me My partners are cool Im great! Customers and analysts love me Its all about me
Presenter's Notes:
But I dont need to persuade
But I dont need to persuade
Presenter's Notes: 31
Slide 32
Presenter's Notes: 32
Slide 32
Presenter's Notes: 32
reinvent
reinvent
Presenter's Notes: 33
reinvent
reinvent reinvent
Presenter's Notes: 34
big idea
big idea Unique POV + stakes
Presenter's Notes:
big idea
big idea Unique POV + stakes
Presenter's Notes:
big idea
big idea Unique POV + stakes
Presenter's Notes:
big idea
big idea Unique POV + stakes
Presenter's Notes:
How do you incorporate story?
How do you incorporate story?
Presenter's Notes: 40
Slide 41
Presenter's Notes: 41
Freytags Dramatic story structure
Freytags Dramatic story structure
Presenter's Notes: 42
Slide 43
Presenter's Notes: Alternate Point of viewPast/PresentPainWithout your solutionRoadblocksResistanceImpossibleNeedDisadvantageProblemInformationOrdinaryQuestion What is What could be Your point of view Future GainWith your solutionRemoved roadblocksActionPossibleFulfillmentAdvantage (Opportunity)SolutionInsightSpecialAnswer
What is
What is What could be
Presenter's Notes: Alternate Point of viewPast/PresentPainWithout your solutionRoadblocksResistanceImpossibleNeedDisadvantageProblemInformationOrdinaryQuestion What is What could be Your point of view Future GainWith your solutionRemoved roadblocksActionPossibleFulfillmentAdvantage (Opportunity)SolutionInsightSpecialAnswer
The gap
The gap What is What could be
Presenter's Notes: Alternate Point of viewPast/PresentPainWithout your solutionRoadblocksResistanceImpossibleNeedDisadvantageProblemInformationOrdinaryQuestion What is What could be Your point of view Future GainWith your solutionRemoved roadblocksActionPossibleFulfillmentAdvantage (Opportunity)SolutionInsightSpecialAnswer
Slide 46
What is What could be
Presenter's Notes: Alternate Point of viewPast/PresentPainWithout your solutionRoadblocksResistanceImpossibleNeedDisadvantageProblemInformationOrdinaryQuestion What is What could be Your point of view Future GainWith your solutionRemoved roadblocksActionPossibleFulfillmentAdvantage (Opportunity)SolutionInsightSpecialAnswer
Slide 47
Presenter's Notes: 47
What is
What is What could be What could be What could be What is What is What is
Presenter's Notes: Alternate Point of viewPast/PresentPainWithout your solutionRoadblocksResistanceImpossibleNeedDisadvantageProblemInformationOrdinaryQuestion What is What could be Your point of view Future GainWith your solutionRemoved roadblocksActionPossibleFulfillmentAdvantage (Opportunity)SolutionInsightSpecialAnswer
What is
What is What could be What could be What could be What is What is What is New bliss (new norm)
Presenter's Notes: Alternate Point of viewPast/PresentPainWithout your solutionRoadblocksResistanceImpossibleNeedDisadvantageProblemInformationOrdinaryQuestion What is What could be Your point of view Future GainWith your solutionRemoved roadblocksActionPossibleFulfillmentAdvantage (Opportunity)SolutionInsightSpecialAnswer
Four score and seven years ago our fathers...
Four score and seven years ago our fathers brought forth a new nation WHAT IS
Presenter's Notes: 50
dedicated to the proposition that all men are...
dedicated to the proposition that all men are created equal WHAT IS
Presenter's Notes: 51
Now we are in a great civil warweve come to...
Now we are in a great civil warweve come to dedicate this field as a resting place. It is fitting and proper to do that. WHAT IS
Presenter's Notes: 52
WHAT COULD BE
WHAT COULD BE But we will not dedicate, we will not consecrate, we cannot hallow this ground.
Presenter's Notes: 53
The brave who struggled here have consecrated it.
The brave who struggled here have consecrated it. WHAT COULD BE
Presenter's Notes: 54
NEW BLISS
NEW BLISS We take increased devotion to the cause for which they gave the last full measure of devotion
Presenter's Notes: 55
NEW BLISS
NEW BLISS that we here highly resolve that these dead shall not have died in vain
Presenter's Notes: 56
NEW BLISS
NEW BLISS that this nation, under God, shall have a new birth of freedomand that government of the people, by the people, for the people, shall not perish from the earth.
Presenter's Notes: 57
What is
What is New bliss (new norm)
Presenter's Notes: Alternate Point of viewPast/PresentPainWithout your solutionRoadblocksResistanceImpossibleNeedDisadvantageProblemInformationOrdinaryQuestion What is What could be Your point of view Future GainWith your solutionRemoved roadblocksActionPossibleFulfillmentAdvantage (Opportunity)SolutionInsightSpecialAnswer
What is
What is New bliss (new norm)
Presenter's Notes: Alternate Point of viewPast/PresentPainWithout your solutionRoadblocksResistanceImpossibleNeedDisadvantageProblemInformationOrdinaryQuestion What is What could be Your point of view Future GainWith your solutionRemoved roadblocksActionPossibleFulfillmentAdvantage (Opportunity)SolutionInsightSpecialAnswer
© M.C. Escher
© M.C. Escher
Presenter's Notes:
Slide 61
Presenter's Notes: 61
Slide 62
Presenter's Notes: 62
Slide 63
Presenter's Notes: 63
Slide 64
Presenter's Notes: 64
Slide 65
Presenter's Notes: 65
Slide 66
Presenter's Notes: 66
Captivate
Captivate
Presenter's Notes: 67
SomethingTheyllAlwaysRemember.
SomethingTheyllAlwaysRemember.
Presenter's Notes: 68
What is
What is New bliss (new norm)
Presenter's Notes: Alternate Point of viewPast/PresentPainWithout your solutionRoadblocksResistanceImpossibleNeedDisadvantageProblemInformationOrdinaryQuestion What is What could be Your point of view Future GainWith your solutionRemoved roadblocksActionPossibleFulfillmentAdvantage (Opportunity)SolutionInsightSpecialAnswer
Slide 70
Presenter's Notes: 70
Slide 70
Presenter's Notes: 70
Reach is becoming exponential
Reach is becoming exponential
Presenter's Notes: 71
2009:100,000,000 views500,000,000 minutes1000...
2009:100,000,000 views500,000,000 minutes1000 years of TED talks
Presenter's Notes: 72
Slide 73
Presenter's Notes: 73
Slide 74
Presenter's Notes: 74
Slide 75
Presenter's Notes: 75
Slide 76
Presenter's Notes: 76
Slide 77
Presenter's Notes: 77
Slide 78
Presenter's Notes: 78
Slide 79
Presenter's Notes: 79
Slide 80
Presenter's Notes: 80
You know you were interesting if
You know you were interesting if
Presenter's Notes: 81
Do you feel that analytical presentations can use
Do you feel that analytical presentations can use story structures to make them more engaging? 1. Yes, very often2. Sometimes3. Not really
Presenter's Notes: 82
Do you feel that analytical presentations can use
Do you feel that analytical presentations can use story structures to make them more engaging? 1. Yes, very often2. Sometimes3. Not really
Presenter's Notes: 82
Deliver Profound Experiences
Deliver Profound Experiences
Presenter's Notes: 83
you
you
Presenter's Notes: 84
Value is placed based on how much it is loved.
Value is placed based on how much it is loved.
Presenter's Notes: 85
Slide 86
Presenter's Notes: 86
www.duarte.comStudio + AcademyQuestions?
www.duarte.comStudio + AcademyQuestions?
Presenter's Notes: 87
Q & A
Q & A
Presenter's Notes: 88
Q1. How can I learn to integrate better stories?
Q1. How can I learn to integrate better stories?
Presenter's Notes: 89
Q2. What about ice breakers or attention...
Q2. What about ice breakers or attention grabbers?
Presenter's Notes: 90
Q3. How should we address confidential...
Q3. How should we address confidential information in our business stories?
Presenter's Notes: 91
Q4. Why did you choose Fabulous Baker Boys in...
Q4. Why did you choose Fabulous Baker Boys in script example?
Presenter's Notes: 92
Q5. How did you get into collecting posters?
Q5. How did you get into collecting posters?
Presenter's Notes: 93
www.duarte.comStudio + AcademyQuestions?
www.duarte.comStudio + AcademyQuestions?
Presenter's Notes: 94